Backyard Brains is a neuroscience company located in Ann Arbor, Michigan working to make graduate level neuroscience methods accessible to all experience levels through a variety of products and experiments. Unfortunately they were having trouble achieving this goal due to a high bounce rate on their website. Myself and three others were brought in as consultants to perform research on what was causing this bounce rate. We used a variety of methods throughout our research including interaction maps, interviews, surveys, card sorting, heuristic evaluations, and a usability test. An overview of our findings and recommendations can be seen in the video to the left.
Two local organizations in Ann Arbor, MI had recently began the process of merging, but were having problems merging their communication platforms. To help aide this process, myself and three classmates were brought in as consultants to investigate and suggest a solution to their communication difficulties. We used a variety of techniques relating to contextual inquiry in order to aide us in the solution making process including conducting interviews, SWOT analyses and other background research, and the creation of an affinity wall. The PDF of our final report can be read below.
For a class assignment I was tasked with identifying a problem facing a local community, and coming up with a technical solution to that problem that would appeal to that community. For my project, I decided to design an app that would present an alternative option to five star review systems due to the biases they are susceptible to in scenarios where vote brigading happens or where the review text doesn't match up with the star rating. Through a variety of research and design methods such as sketching, storyboarding, interviewing, and surveying I determined that a potential solution to this problem is a an app that asks user to rank establishments against other establishments they have been to rather than rating and reviewing them one by one. From here I was able to wireframe the user flows of my app solution and develop a functioning prototype as my final deliverable. For additional information and a link to the prototype, please check out the PDF linked below.
As a part of the graphic design class I took at the University of Michigan we were given a client named FODMAPPA who were coming to us with the request of a designing a logo and 7 mockup screens (Splash Screen, "Journal" Page, Shopping List Page, Food Overview Page, Coupon List Page, Coupon Page, and Profile Page) for a mobile app. FODMAPPA is a company that focuses on providing dietary help for those who suffer from IBS via tracking food intake as it pertains to the FODMAP diet. Using a minimalistic design throughout the app, I used orange as an accent color for buttons, header backgrounds, and other UI elements while black was used as the font color and white was used as the background color. For the menu navigation I used a shade of grey to show inactive menu items and the same shade of orange to show what page the user currently on.
One of the biggest events of the year for my Madden league is the team selection draft we do live on Twitch each year before the new Madden releases. To add some further excitement to the draft this year I put together some graphics for each NFL team highlighting three of each teams impact players. I also put together one graphic as a default "Team Draft" graphic which showcased the 99 overall players for this years Madden. This graphic was used to promote the team draft on Twitter and Discord, while the individual team graphics were shown once a user selected that team. While designing the graphics, I drew inspiration from the Madden 20 cover which uses the team colors of the Kansas City Chiefs (QB Patrick Mahomes of the Chiefs is the Madden 20 cover athlete) and resembles the strokes of a paint brush.
For a class assignment I was tasked with taking a famous logo and giving it a modern look. I chose to update the Adobe logo, which currently has a boxy and 90's look, to the sleeker and more modern look you can see to the left.